Scotland, Ireland and Northern Ireland took a stand at the Adventure Travel Conference in London on the 18th January 2018 to see what markets are out there and if there was real interest for slow adventure experiences, promoting the Slow Adventure brand and all transnational countries involved.

The Adventure Travel Conference is the UK’s only travel trade event for the adventure travel industry and it consisted of two days; a B2B exhibitor Marketplace on Thursday 18th and a full business conference on Friday 19th. Over the course of the two days the partners had the opportunity to meet and network with tour operators, tourist boards, marketing & PR agencies, travel agents, gear companies, suppliers, service providers and relevant media.

Slow adventure had eight appointments including a 20-minute interview with Wanderlust magazine. There was real interest in the slow adventure products and brand from a number of tour operators, and this has been followed up with a number of email enquiries.