Slow Adventure in Northern Territories (SAINT Project)
‘Slow Adventure in Northern Territories’ (SAINT) seeks to extend the marketing reach of small and medium enterprises (SMEs) in the slow adventure tourism sector, in order to enable them to better understand the consumers to target and to encourage more tourists to come to these areas to enjoy and experience the outdoors and engage with remote, wild and nature-rich places. The focus is to work with SMEs to improve their promotion of slow adventure activities to new overseas and domestic consumers, with positive direct impacts and multiplier effects, in terms of extending visitors’ stays, stretching the tourism season and attracting new, affluent customers.
Project Manager - Sara Bellshaw
University of Highlands and Islands, Scotland
Tel: +44(0)1397 874035