STUDIES AND REPORTS
The project has produced a number of studies and reports, listed below, and has also been successful in developing a transnational cluster of SMEs delivering slow adventure experiences.
The Data Gathering and Market Research report, as well as the New Technology and the Slow Adventure Experience report, have now been completed and the results from both have been used to inform and influence the Development and Piloting of New Marketing Models. Studies undertaken by the lead partner which fed into the Data Gathering and Market Research report are available, involving surveys of nature-based tourists (here) and ethnographic observations of slow adventurers in Scotland (here). Furthermore, a business strategy or guide has been developed on ‘how to create and narrate the slow adventure tourism product’ which will allow SMEs to develop slow adventure products. This guide can be viewed here.
The project partners undertook their own case studies, working with SMEs to develop new slow adventure products as well as examining different ways to market guided slow adventure experiences and collaborate more closely with complementary businesses. The case study report can be read here.
All partners have worked to develop a transnational network of slow adventure tourism providers, who share common values and a joint brand and website (www.slowadventure.org) which can be carried forward beyond the life of the project. The slow adventure logo was trademarked in Europe and acts as a quality label which will provide a structured approach for business creation of new slow adventure experiences. This label has been designed to guide the travel choices of visitors who seek to exercise their responsibility through high quality guided slow adventure experiences.
As part of this, slow adventure campaign guidelines and digital marketing guidelines have been produced. The purpose of these are to formalize a set of guidelines and parameters for tourism businesses which wish to become affiliated to the slow adventure movement and use the associated branding in the marketing of suitable consumer experiences and tourism products. The digital @slowadventuring campaign is a platform to bring together slow adventures transnationally and is an opportunity to represent the variety of tourism products equally.
During the project, partners also collaborated with Let’s Go Slow bloggers and slow adventure ambassadors who have experienced slow adventures in each partner country and created inspiring blog pieces and social media posts, which will continue to be published beyond the project. Let’s Go Slow also created two transnational videos (the short consumer facing video can be viewed here and the long project video with all regional films can be viewed here) which feature on www.slowadventure.org and can be viewed below.
Wild Norway and NORD led on the Two Eyed Seeing work package which involved implementing the Two-Eyed Seeing perspective, developing the Two-Eyed Seeing guide, and producing a short film (which can be seen here). They worked with an indigenous Sami SME in Røros on the World Nomads Extraordinary Experience Campaign that was spread worldwide in social media. This successful business operates close to what is described and recommended in the Two-Eyed Seeing guide, which can be read here.